ERGOLAIN is renewed: a brand from Šiauliai, the City of the Sun
As a company grows, develops and expands, it is time to not only review the strategy, but also to clearly show it to the world. ERGOLAIN’s brand renewal is not just a new logo or colors. It is a purposeful, thoughtful step that invites us to look at ourselves in a new way, while maintaining what is most important – trust, experience and care for people.
Why did we renew?
This change has been brewing for several years. It was driven by our growing customer base, changing business environment, new needs and our own vision of what a modern office furniture designer should be. By renewing the brand, we aim to modernize our image to be more relevant and attractive to our target audience today – both in Lithuanian and foreign markets. We also want to bring together a community – customers, employees, partners – around a new strategic direction. Our ambition is to expand the range of standard furniture not only in Lithuania, but also internationally. At the same time, we aim to form a new emotional connection with the brand. We want to be seen as a warm, reliable and accessible partner – not only for big business, but also for small and medium-sized enterprises. So this is not just a design update. It is a strategic decision that reflects our values, our desire to be even closer to people, and our commitment to creating solutions that change the working environment for the better.
What has changed?
Updated logo
The new ERGOLAIN logo was born from three key words for us – furniture, design, ergonomics. These words are not only our areas of activity, but also the foundation of our approach:
- Furniture – we produce furniture for business: offices, the HORECA segment, public spaces. That’s where our business started – this direction is still our foundation and remains an integral part of our activities.
- Design – not only functionality is important to us, but also emotional experience. When creating spaces, we strive for aesthetics, comfort and emotional connection. Today, our team can offer a complete solution – from an idea to a furnished office for small and medium-sized companies.
- Ergonomics – this is our core value. An ergonomic environment is not only comfortable furniture, but also attention to a person: their health, emotions and motivation.
New symbol and main color
The logo is complemented by visual elements – a new sign and the main color of the brand. We chose yellow, which symbolizes warmth and positivity. This color is also a reflection of our origins – Šiauliai, the City of the Sun. It is like a symbolic return to our beginnings in 1998 and at the same time a look into the future with light and optimism.
Another important change is our updated website
This is not only a visually more modern platform, but also a practical tool for better communication with customers and partners. On this page, we aim to share our expert knowledge about ergonomics, interior solutions, trends, and more clearly reveal the value propositions and uniqueness of our products. We believe that knowledge builds trust – and trust turns into long-term partnerships.
A new look at ERGOLAIN
Sometimes in the market we come across the opinion that ERGOLAIN is a top-class solution only for large businesses. This is only part of the truth. Today our goal is to change this attitude and show that we are available to companies of all sizes. We offer a wide selection of standard furniture, design services and flexibility, which allows us to create ergonomic, functional spaces for every business.
Renovated showroom in Vilnius
Our office also functions as a showroom – a place where you can experience not only our own furniture, but also solutions offered by our partners. In the renovated showroom, we present various models of office chairs from Sedus, as well as chairs from LS Seating and Profim. We invite you to stop by, try them out and get inspired by your own office ideas directly from real experience.
What does this mean for our customers and partners?
The brand refresh is not just about new colors or fonts. It reflects our focused work on improving our offering and value to the customer. To achieve this, we have updated our standard material palette, which is selected with a modern interior in mind – color tones, surfaces and textures are chosen in such a way that the working environment is not only practical, but also aesthetic, emotionally pleasing and motivating. This change is also closely related to our updated furniture collections. They are created and updated taking into account the principles of today’s work – the reality of the hybrid model, the need for movement, flexibility and the need for different work zones. Our goal is for furniture to contribute to better emotional health and productivity. At the same time, our partnerships are growing – cooperation with companies such as Germany’s Sedus allows us to offer unique solutions, such as the Smart Work Café, where the office becomes not only a space for work, but also for socialization and creativity. In addition, after the Orgatec exhibition, our partners introduced a multitude of new, innovative product lines, which we are ready to introduce to Lithuanian customers, expanding the possibilities of creating modern, functional and human-friendly spaces.
Into the future – together
Today we boldly say – ERGOLAIN is more than furniture. We are a partner that helps create an environment where the person comes first. His well-being, his motivation, his connection to the workplace. This renewal is our promise and commitment to continue growing with you.
With a renewed look but even more firmly rooted in its values, ERGOLAIN is entering a new phase. We invite you to be a part of this phase – to get to know our new face, benefit from new solutions and together create workplaces that inspire.
Download our Brandbook
Contact us
If you would like to learn more about Ergolain solutions and how they can improve your office environment, contact us. Together we will create a workplace where function is not the only thing that matters, but also feeling.
